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C_C4H63_2411無料問題 & C_C4H63_2411勉強時間
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SAP C_C4H63_2411 認定試験の出題範囲:
トピック
出題範囲
トピック 1
- Managing Clean Core: This section of the exam measures the skills of SAP Customer Data Solutions Consultants and covers the management of Clean Core in SAP systems. It comprises understanding the principles of maintaining a clean core, which involves keeping the central system free from custom modifications. The exam may assess the ability to implement clean core strategies effectively while ensuring system integrity and performance.
トピック 2
- Identity Resolution: Identity resolution is a crucial aspect of customer data management, and this section evaluates the consultant's proficiency in this area. It covers techniques and tools used to identify and link customer data across different sources and touchpoints.
トピック 3
- Data Ingestion: Data ingestion is a core component of customer data platforms, and assesses the consultant's expertise in this area. It covers various methods and tools for importing data from multiple sources into the SAP Customer Data Platform.
トピック 4
- Data Activation: This module of the exam, focuses on the activation of customer data for various business purposes. SAP Customer Data Solutions Consultants should understand how to leverage unified customer profiles for marketing, sales, and service activities.
トピック 5
- APIs: This section focuses on the use of APIs in the context of SAP Customer Data Solutions. It assesses the consultant's understanding of how to integrate and leverage APIs for data exchange and system interoperability.
C_C4H63_2411勉強時間 & C_C4H63_2411資格問題対応
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SAP Certified Associate - Implementation Consultant - SAP Customer Data Platform 認定 C_C4H63_2411 試験問題 (Q12-Q17):
質問 # 12
What are some valid use cases for audience activation? Note: There are 3 correct answers to this question.
- A. Import customer contacts from CRM systems.
- B. Merge incoming customer data from ERP back end.
- C. Run marketing campaigns on social media platforms.
- D. Update customer loyalty level in a loyalty system.
- E. Run targeted email campaigns based on customer activities and preferences.
正解:C、D、E
解説:
Valid use cases for audience activation within the SAP Customer Data Platform include:
Running marketing campaigns on social media platforms: Marketers can activate audiences to export data into external applications like social media platforms to run marketing campaigns1.
Running targeted email campaigns based on customer activities and preferences: Audiences can be used to run targeted email campaigns that are based on customer actions and choices1.
Updating customer loyalty level in a loyalty system: While not explicitly stated in the provided resources, updating customer loyalty levels is a common use case for audience activation, as it involves using customer data to personalize and improve customer experience.
Reference = The use cases are supported by the SAP Customer Data Platform's learning resources, which detail the process of creating audiences and the purposes for which they can be activated12.
質問 # 13
Why does SAP Customer Data Platform provide two views of the customer?
- A. To provide the right profile for every customer experience use case
- B. To provide one Unified Customer Profile with two different processing purposes
- C. To provide customer activities in one view and profile data in another
- D. To provide one profile for marketing and another for personalization
正解:A
解説:
The SAP Customer Data Platform supports two views of a single customer to ensure that the right profile is available for every customer experience use case. This is achieved through the use of matching and merge rules that unify data from various sources to create a complete view of customers. Reference = This explanation is aligned with the information provided in the SAP Customer Data Platform documentation, which outlines the platform's capabilities to connect different types of customer data and generate rich customer insights1.
質問 # 14
Which scenario represents an implicit reason for processing personal data in SAP Customer Data Platform?
- A. Processing a customer's name and phone number for a product warranty
- B. Subscribing to email communications through explicit consent
- C. Saving a customer's home address to deliver a purchased product
- D. Signing an agreement to a website's terms and conditions
正解:C
質問 # 15
What are two key capabilities that differentiate customer data platforms (CDP) from other delivery platforms (for example CRM or data warehouse)? Note: There are 2 correct answers to this question.
- A. Accessibility and discoverability
- B. Real-time data processing
- C. Customer identification
- D. Unified customer data
正解:B、D
解説:
The SAP Customer Data Platform is distinguished by its ability to unify customer data from various sources into a single customer profile, which is a capability not typically found in CRMs or data warehouses. This unification allows for a comprehensive view of the customer and enables real-time data processing, providing insights into customer behaviors as they occur. These capabilities are essential for delivering personalized customer engagements and are a significant differentiation from other platforms that may not support real-time processing or may only handle structured data without the ability to unify it.
Reference = The information is based on the features highlighted in the SAP Customer Data Platform documents, which emphasize the importance of unifying customer data and the platform's real-time data processing capabilities12345.
質問 # 16
What would you use activity indicators as building blocks for? Note: There are 3 correct answers to this question.
- A. Extensions
- B. CX journey milestone entries
- C. Activities
- D. Audience building
- E. CX flows
正解:B、D、E
解説:
Activity indicators within the SAP Customer Data Platform are calculated metrics that measure the performance of various business areas based on customer activities. They serve as foundational components for constructing Customer Experience (CX) flows, building audiences for targeted marketing, and marking entries in CX journey milestones. These indicators are recalculated whenever relevant customer activity is ingested, allowing for dynamic segmentation and triggering of CX flows or journey milestones based on customer behavior.
Reference = This information is corroborated by the SAP Help Portal documentation on Activity Indicators, which outlines their role in gauging business performance and their application in CX flows, audience building, and CX journey milestones1.
質問 # 17
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